Critics would say that Pepsi is sweeter so if you have a sweet-tooth perhaps Pepsi is your choice?

Coke is often described as “smooth” and more “bitter” compared to its competition. Would you agree?

Perhaps you have a favorite brand of soda based solely on taste or maybe there is more to it? Witty advertising may have more to do with it than you think.  The “Cola wars” between long-time rivals  The Coca-Cola Company and PepsiCo have been going on since the 80’s when they started to “battle” it out on TV with carefully thought out advertisements. Mega money has been spent on complex marketing campaigns throughout the many years these companies have been in business.  Although many people claim to have a favorite soda drink, their brand loyalty may be more to the brand itself versus their own taste-buds.